You wear a lot of hats in your business, so let's keep this quick and simple.
The 6-Minute Marketing Pod was created for busy business owners who want practical, easy-to-understand strategies for improving their online visibility and generating more opportunities from digital marketing, without having to spend days or weeks to learn them!
Each episode covers topics such as Google Business Profile optimization, local search, online reviews, website performance, AI-powered search, content marketing, lead generation, and conversion strategies. The focus is on helping you understand what is changing, what actually matters, and what you can do to make your business easier to find, trust, and choose.
Whether you are trying to improve your local presence, compete more effectively online, or make better use of new AI-driven marketing tools, this series is built to give you useful ideas you can apply to your business.
You may have wondered if there's a form to submit your business to ChatGPT. There isn't, and nobody can promise you a spot in an AI recommendation.
In this episode of The 6-Minute Marketing Pod, Jake and Maya break down what you can control, starting with making your business easy to find, understand, and evaluate:
Your Google Business Profile and listings: Why a profile with only a name and phone number leaves questions unanswered, and how an old address on a forgotten directory can make the web tell two different stories about you.
Genuine reviews: Why no review count guarantees a recommendation, why you should never fake them, and how your replies become part of your public reputation.
Your website: Why many service pages name a service without explaining it, and why clearer pages come before more blog articles.
You'll also hear the one thing you can do today: ask ChatGPT the question your customer would ask, leave your business name out, and see who shows up.
The 6-Minute Marketing Pod. Big strategies in bite-sized chunks. Brought to you by Lead Converter.
SPEAKER_01
Okay, so I did something last week that felt a little weird. I opened ChatGPT, typed in the kind of business I run, plus my town, and asked who I should call. And let's just say I was not the answer.
SPEAKER_00
That stings, but it's the best place to start this conversation.
SPEAKER_01
Welcome to the six-minute marketing pod, big strategies in bite-sized chunks, brought to you by Lead Converter. I'm Jake Morgan, and with me as always is Maya Torres. Good to be here, Jake. Today's episode goes with a blog post on the site called How do I get AI to recommend my business? Maya, I'll be honest, I figured there was a form somewhere. Submit your business, get recommended.
SPEAKER_00
Everybody figures that. There isn't one. The blog says there's no submission form that guarantees a local recommendation. And nobody can promise you a spot. Well, that's deflating. So what are we even doing here? We're looking at what the AI is working from. Say someone asks which estate planning attorney in Temecula can help with a living trust. That question describes a need. And I have to be the answer to it. To be a relevant option, there has to be public information showing what you offer and where you work. When ChatGPT searches the web, it pulls current information and links to sources. So your job is making your business easy to find, easy to understand, and easy to evaluate.
SPEAKER_01
Here's my pushback. Different AI tools give different answers. How do I fix anything if I can't predict who it'll pick?
SPEAKER_00
You can't control the tool. You can control the information. Start with what you own: your profile, your listings, your website.
SPEAKER_01
Okay, point two. My Google business profile. I filled it out years ago, isn't that enough?
SPEAKER_00
A profile with just a name and a phone number leaves a lot of questions unanswered. Real categories, services, a useful description, current hours. That's how a person or an AI figures out whether you fit the need. Does Google actually say that matters? The blog points to Google's own guidance for its AI search features, and it recommends keeping your profile information current. Not a guarantee, just a sensible thing to get right.
SPEAKER_01
What about all those directories? I moved my shop years ago and never fixed them.
SPEAKER_00
That's the catch. You change your address on Google, and an older directory can still show the old one. Now the web is telling two stories about you. And an AI isn't going to call me to ask which one is true. Nope. The easier it is to confirm the basics, the better. And it helps real customers, even when that directory never shows up in an AI answer.
SPEAKER_01
So it's a win either way. Okay, point three, reviews. Is there a magic number, like 50 reviews, and I'm in?
SPEAKER_00
No. The blog is clear that no review count guarantees a recommendation, and you should never fake them. Your information tells people what you do. Reviews help them decide if they're comfortable picking you. So real ones, recent ones, and I reply to them. Right, because your replies become part of your public reputation too. Now, my website. It explains what I do in about four words. That's really common. A lot of sites name a service and never explain it. What's included, what situations it covers, where you work, how you approach the job. So do I go write a pile of blog articles? Not necessarily. The blog says if your service pages are unclear, fix those first. Articles come after and only when they answer questions customers actually ask.
SPEAKER_01
Like an auto shop explaining common break problems.
SPEAKER_00
Exactly. Something a real customer would type. All right, owner's got 20 minutes this week, one thing. Open Chat GPT and ask the question your customer would ask without using your business name, your service, and your town. Then look at who comes up and what sources it points to. So I'm not fixing anything yet, I'm just seeing who shows up. Right. And treat it as a sample, not a ranking. Ask again tomorrow, and the answer may change. But you'll see what's out there about you and what's missing.
SPEAKER_01
Got it. Ask the customer's question, leave my name out of it, and see what it says, which, based on last week, is going to be humbling. It's also the first step to fixing it. We skip plenty today. The full blog post goes into schema, how AI visibility checks can guide what you write, and a big FAQ, including whether you can submit your business to ChatGPT. It's on the site with this episode. Go read it.
SPEAKER_00
And if you read it and think you'll never get to it, that's what Lead Converter is for. We keep your profile, listings, and reviews in shape so you're not the one doing it.
SPEAKER_01
Which is most of us.
SPEAKER_00
Thanks, Maya. Thanks, Jake.
SPEAKER_01
This has been the Six Minute Marketing Pod. Go ask the question your customers are asking, and we'll see you next time.
