You wear a lot of hats in your business, so let's keep this quick and simple.
The 6-Minute Marketing Pod was created for busy business owners who want practical, easy-to-understand strategies for improving their online visibility and generating more opportunities from digital marketing, without having to spend days or weeks to learn them!
Each episode covers topics such as Google Business Profile optimization, local search, online reviews, website performance, AI-powered search, content marketing, lead generation, and conversion strategies. The focus is on helping you understand what is changing, what actually matters, and what you can do to make your business easier to find, trust, and choose.
Whether you are trying to improve your local presence, compete more effectively online, or make better use of new AI-driven marketing tools, this series is built to give you useful ideas you can apply to your business.
Warm Marketing for Small Business: Follow Up, Win Back Customers, Stop Losing Leads
•The LeadConverter Team
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How many estimates have you sent that just went quiet? For most small business owners, the answer is “a lot,” and every one of those people already knew who you were.
In this episode of The 6-Minute Marketing Pod, Jake and Maya break down warm marketing: how to get more business from people who already know you. That means current customers, past customers, subscribers, and leads who reached out but never bought.
In this episode:
Follow up on inquiries that never converted. Why an estimate that goes quiet isn’t a “no,” how a short, helpful follow up sequence moves people forward, and how missed call text back keeps callers from dialing the next business on the list.
Win back inactive customers. Why most customers who stop coming back aren’t unhappy, how a reactivation campaign reopens the relationship, and why you pull people out the minute they book.
Stay in touch between jobs. Helpful emails, service reminders, and SMS marketing that give customers a real reason to come back, without sending a coupon every time.
Plus the numbers from the blog: automated emails drove 30% of email revenue from just 2% of sends (Omnisend), and 83% of SMS driven restaurant orders came from guests who had already dined there (Toast).
Your one thing to do today: pull up every quote from the last month that never turned into a job, and send each person one short, helpful message.
